Johannesburg, South Africa – DMD is proud to announce a special month‑end activation at its Carlton Centre store, headlined by influencer and cultural tastemaker Sastii. The event will showcase the latest DMD Muracchini collection while rewarding customers with exclusive shopping vouchers and merchandise.
The DMD Carlton Centre Shopping Experience is designed to drive foot traffic, engage customers, and create dynamic content that highlights the brand’s commitment to fashion and community. With Sastii as the face of the activation, the campaign will combine live engagement, giveaways, and digital amplification to deliver a memorable retail experience.
Activation Schedule
- Pre‑Activation (26 August): Sastii will announce the activation via Instagram Live and a dedicated post, inviting his audience to join him at DMD Carlton Centre on 28 August from 12:00-16:00. The announcement will highlight the Muracchini collection and exclusive giveaways.
- Activation Day (28 August): Sastii will be present in‑store from 12:00-16:00, engaging with customers, showcasing the collection, and distributing DMD merchandise and shopping vouchers. He will also go live and capture vlogging content throughout the activation.
Why You Should Pull Up
- Exclusive giveaways: Shoppers stand a chance to walk away with DMD shopping vouchers and free merchandise.
- Live content: Sastii will be going live, vlogging, and sharing the experience as it unfolds.
- Energy in the store: From customer interactions to product showcases, the vibe will be captured and shared across socials.
This activation is more than a campaign – it’s a celebration of style, community, and culture. With Sastii at the centre, expect energy, authenticity, and a shopping experience that feels like an event. “Our vision with this activation is to merge fashion and culture in a way that feels authentic to our customers,” said Tevin Sebela, Brand Manager. “Partnering with Sastii allows us to bring energy into the store, reward our shoppers, and create content that resonates beyond the day itself.”