So you want some DMD Muracchini in your life?

Looking for that pop of culture to add to your fashion collection? Do our beautiful colors and bold material patterns dazzle you with excitement? Do you love our Italian flair and our imported, authentic Italian materials? Well, if so, then welcome to the world of DMD, you have officially taken the first step in experiencing the awesome culture of our loyal DMD fashionistas where being bold and beautiful is a part of our daily lives.

Now, do not be mistaken, DMD Muracchini is only DMD Muracchini when purchased from our dedicated, exclusive stores.

You cannot find these collections just anywhere, our style is not internationally commercialized, hence keeping the circle just where we like it, with the local DMD followers who turn some big heads right around. The guys and gals that take control! The ones who dance with style and passion, enough to make you have a spiritual experience! The ones who love being unique and don’t mind being noticed for it.

Okay, so you see where we are going with this?

You cannot wear original DMD Muracchini and expect not to be noticed…. If you feeling a bit on shy side, then get ready to be uncomfortable. DMD Muracchini is one of the most stylish, unique, bold and original Italian styles to EVER hit South Africa. Colors and prints like these have NEVER been seen before. You cannot walk past someone wearing DMD Muracchini and say,” I’ve seen that style before”.

We are the one, the original, and the only DMD Muracchini Linea Italiana.

Since inception, May 1973, DMD Muracchini was crafted by Franco and Mirella Paolucci, two Italians who would change the world of style forever. Magogo created collections that Pantsula dancers and Skhothanes fell deeply, and madly in love with. Here is this unique brand, boutique sized stores, quietly feeding premium fashion to the lucky ones who happened to find us at a small kiosk store on the 10th floor of a building on Jeppe Street, then afterwards when we moved into our first official boutique store back when the Carlton Centre was built.

Our story goes back a long way, and the true soul and culture of DMD Linea Italiana, is something that is so special and so unique, that it cannot be explained. IT MUST BE EXPERIENCED. Now, we have come a long way since 1973, today we have extended our official stores exclusively to 6 boutiques, thus extending the opportunity for more lucky ones to find our exclusive collections. Let the love live on.