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DMD Muracchini Linea Italiana South Africa dmd muracchini stores near you - DMD Linea Italia 2017 Photoshoot Styles 7 - DMD Muracchini Stores near you

DMD Muracchini Stores near you

DMD Muracchini Stores near you

DMD Muracchini – Linea Italiana collections are sold exclusively in our dedicated DMD Muracchini South Africa stores.

Easily find your nearest DMD Muracchini Stores near you.


      DMD Muracchini Linea Italiana South Africa dmd linea italiana fashion collections - BP DSC2092 e1518787832415 - DMD Linea Italiana Fashion Collections

      DMD Linea Italiana Fashion Collections

      DMD Linea Italiana Fashion Collections

      Sold exclusively in our dedicated DMD Muracchini South Africa stores.

      Easily find your nearest DMD Muracchini Stores near you! #LovePantsula #LoveSkhothane #Skhothane4Life #LoveDMD #DMDMuracchini #DMDLineaItaliana


      DMD Muracchini Linea Italiana

      IT'S OUR

      CULTURE

      READ MORE ABOUT US

      DMD Muracchini Linea Italiana original authentic Italian clothing, footwear and accessories.


      DMD Muracchini Linea Italiana, going beyond age, style, financial background or place of origin. 
      DMD Muracchini is unique, versatile and cannot to be pigeonholed into one category as it goes beyond age, style, financial background or place of origin. Whether it’s the Zulu taxi driver wearing the DMD animal print vests making a statement that they have adapted to the city life but have not forgotten their roots as Africans or the pantsula culture who dresses in sharp contrast to their work overalls in their free time. #DMDMuracchini #DMDLineaItaliana


      DMD Muracchini Linea Italiana South Africa we are the talk of the town - dmd banner 07 - We are the talk of the town

      We are the talk of the town

      We are the talk of the town

      Our crowd is bold, ambitious and love to challenge the norm.

      DMD Muracchini Linea Italiana, there is NO OTHER. Things just wouldn’t be the same without us….


      The Pantsula Culture has wrapped our beautiful Italian collections tightly around their fingers, turning heads left, right and center wherever they go in a syncopated, quick-stepping, low to the ground form of dance which evokes the urban street culture of which it is a part. The word Pantsula is Zulu, and refers to “waddling like a duck.” This flat-footed move with the buttocks sticking out is commonplace in the dance form, a true highly skilled art form of dance!!


      Then we have the infamous, legendary, kings of style, the subculture that has turned the city upside down! Skhothanes showcase their deep love for beautiful Italian fashion, they strive to be successful, they want to be heard, they want to be noticed. Skhothanes have overcome economical challenges, choosing to be successful and working hard for it, choosing to break the status that society has chosen to label them as. They have been misunderstood, but they have stayed true to who they are, and who they want to be!


      Proudly wearing the DMD Muracchini bold printed collections, they spread the message of going for what you want in life, and being the best version of yourself. These two cultures have inspired many artists and individuals who want to be unique, who want to be noticed, and most importantly, who want to be heard.

      #LovePantsula #LoveSkhothane #Skhothane4Life #LoveDMD #DMDMuracchini #DMDLineaItaliana



      DMD Muracchini Linea Italiana South Africa dmd blog - BP DSC1947 e1518788270630 - DMD Blog and brand updates

      DMD Blog and brand updates

      Welcome to the DMD Blog!

      Get the latest News and updates on DMD Linea Italiana, Jozi fashion news and local artists who love our brand!


      DMD Muracchini Linea Italiana South Africa dmd muracchini south africa - DMD Linea Italia 2017 Photoshoot Styles 62 - DMD Muracchini South Africa  

      DMD Muracchini South Africa  

      Contact us online


      DMD Muracchini South Africa

      DMD Muracchini started as a small kiosk store on the 10th floor of a building on Jeppe Street, and then moved into their first boutique store when the Carlton Centre was built. Currently we have 6 exclusive DMD stores where you can find the original DMD styled clothing, footwear and accessories that you love to love. Find your nearest DMD South Africa stores here. 

      DMD Muracchini South Africa Head Office


      30 O'Connor Place, Cnr Aerodrome Road, Aeroton 2190

      (011) 474 2245

      (011) 474 2289

      info@dmditaliana.co.za


      DMD Muracchini Linea Italiana South Africa dmd muracchini - DMD Linea Italia 2017 Photoshoot Styles 61 - DMD Muracchini Linea Italiana History and Culture

      DMD Muracchini Linea Italiana History and Culture

      DMD Muracchini

      Franco and Mirella Paolucci, founded DMD Linea Italiana in May 1973.

      DMD started as a small kiosk store on the 10th floor of a building on Jeppe Street, and then moved into their first boutique store when the Carlton Centre was built.

      DMD Muracchini Linea Italiana fashion

      Two Italians with the love for unique, high quality fabrics

      “I’m so proud my dream has come true, over 40 years ago my husband Franco and I discovered the most uniquely designed fabric in a little town in Italy. We knew instantly that there was a very specific customer who would love this fabric design. We made an exclusivity deal with the factory and the idea was born to open a store and to one day open a chain of these unique stores”.

      “I wish to warn my customers to be aware of ‘look-alike’ garments that are counterfeit copies and that they can only purchase the original DMD garments from a DMD Linea Italiana stores. Be assured these stores only stock my authentic designs” warns Mirella.

      “The DMD customer is special, with unique taste, he likes to wear fabrics that make him stand out and be noticed – the louder, the brighter, the better. Thank you for supporting me all these years, you are my true heroes” states Mirella.

      DMD Linea Italiana

      Franco and Mirella imported their exclusive fabrics from a factory called DMD Muracchini in a little town in Italy.

      The unique patterns that were unseen and unheard of in South Africa were an instant hit to those who were always on the edge of fashion trends when it came to new and unusual items, and so the legacy of DMD Muracchini was born – 40 years later and no one can replicate this original Italian flare and design.